Out of 4.48 billion social media users, 99% access the websites or apps through a mobile device. ![]() Out of 5.27 billion unique mobile phone users, 85% are active users.Out of 4.8 billion internet users, 93.33% are active users.Out of 7.87 billion people in the world, 56.8% of the population use social networks, regardless of age or internet access.56.8% of the world’s population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America.4.48 billion people use social media worldwide, according to platform reports on the current number of active users.Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. In the US, 54% of social media users are female, while the remaining 46% are male, compared with a global average of 45.6% for female, and 54.4% for male.Īs of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms on a monthly basis.72.3% of the total US population actively use social media, totaling a number of 240 million people. ![]() Facebook is the leading social network at 2.9 billion monthly active users, followed by YouTube ( 2.3 billion), WhatsApp ( 2 billion), FB Messenger ( 1.3 billion), and WeChat ( 1.2 billion).Globally, the average time a person spends on social media a day is 2 hours 24 minutes if someone signed up at 16 and lived to 70, they would spend 5.7 years of their life on it.Out of 4.48 billion social media users, 99% access websites or apps through a mobile device, with only 1.32% accessing platforms exclusively via desktop. ![]()
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