When discussing the look of the new interface, Ian Spalter, Head of Design for Instagram said: The new insta-experience is definitely a statement in flat design – as all the depth and drop-shadow has disappeared… leaving it to integrate flawlessly and look quite native on my Apple devices…Īlthough I can’t help but wonder if Instagram has given up a bit of soul in pursuit of modernization? It suits my minimalistic aesthetic and the expansive, clean use of white and black + brand accent colors and simplified icons is pleasing. I for one am a fan of the fresh, clean new look inside the ap. Because let’s be honest, changes to the logo don’t really impact us on a day-to-day basis… but changes to the interface, do! Survey says? But if we’re going to start complaining about upgrades… surely the biggest gripe is why don’t we have a halfway decent iPad interface for Instagram… I mean SERIOUSLY!? What gives?Īnyhow… I updated the ap this morning so I could take a gander and at the changes for myself. I don’t feel strongly about the logo – mostly I like it – and I don’t think you can argue really that instagram’s look definitely needed a bit of an upgrade. …and the current trendy use of the Holika ‘Hindu color festival’ in advertising / design… Plus tons of think pieces and fancy language throwing (especially the word ‘skeuomorphism’, which, by the way, means taking design cues from the real world or realistic things) Probably my favorite tweet about the whole thing is this one:īut personally, when I saw the logo, I immediately thought of the Big Magic cover: The reactions from the net-o-sphere have been largely negative… Adweek called it a “Travesty” and many people (as they often do when new corporate logos are released that look at all like the original- remember the Starbucks mermaid debate or not being able to find Uber on your phone ‘cuz they changed THEIR logo?) are very passionately declaring that the change is outrageous, unneccessary or that their three year old could have done it better. The subtext here = ‘the color of your life fuels our ap’ which is very gettable and likable in a ‘Facebook Friends’ campaign kind of way… which, at the time of writing, has 45k+ comments attached to it, mostly users begging Instagram to bring back the old logo + other people telling those people to get over it. (Link in bio)Ī video posted by Instagram on at 10:00am PDT The Instagram community has evolved over the past five years from a place to share filtered photos to so much more - a global community of interests sharing more than 80 million photos and videos every day. We have a new look! Earlier today we announced an updated icon and app design for Instagram, inspired by the amazing things you do. On the instagram ap there is a video that not-so-subtly explains where the ‘rainbow’ fits in to the whole thing: …and on the instagram blog, a 55 second video tells the story in the way only Instagram should… with images. “The Instagram logo and design was beginning to feel, well… not reflective of the community, and frankly we thought we could make it better” In a post on Medium instagram explains what went into the new logo, saying: Instagram, one of the 10 most popular apps, with over 4 million users is back in the news again this week for the unveiling of the new logo. When Facebook bought Instagram for $1 billion four years ago, we all wondered when the corporate slide into monetizing would begin…īusiness all had a minor freak-out when the announcement came in March, that like Facebook, our pages ‘reach’ in the Instagram feed was going to have limits and Instagram users started to panic, assuming this was the beginning of the end of this platform we love.
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