![]() Once the domain for super-niche fare, true-crime content and pop-culture dissections, the format has exploded in recent years as a destination for high-profile entertainment and political programming. ![]() Wondery’s investors include venture-capital firms such as Waverley Capital, Lerer Hippeau Ventures, Greycroft Partners and Advancit Capital.Īmazon’s foray coincides with a growth spurt for the small but rapidly expanding podcasting industry. The deal talks are continuing and negotiations could still fall apart, the people said.Ĭlosely held Wondery is the last large, independent podcaster on the market-and could present the final opportunity for a major tech or media giant to buy its way into the exploding field. The company is on track to increase revenue to more than $40 million this year, according one person familiar with the matter, with about 75% of that coming from advertising and the rest from licensing to TV, to subscription services like Audible and Stitcher Premium and to Wondery’s own premium subscription service, which launched this summer. Wondery’s last funding round, in June 2019, valued the company at $100 million, The Wall Street Journal reported. The talks value Wondery at over $300 million, the people said. is in exclusive talks to purchase podcast startup Wondery, according to The Wall Street Journal citing people familiar with the matter, as the tech giant pushes further into the growing audio sector. Amazon Music costs US$8 a month for customers of the company’s Prime video and delivery service. In addition to the Wondery acquisition last year, Amazon announced a deal last week for the podcast hosting service ART19.Īmazon on Monday said it would also offer six months free of the Disney+ movie and TV service to new subscribers of its music product. Recent guests have included chef José Andrés, news anchor Jake Tapper and actress Gwyneth Paltrow.Īfter watching its rival Spotify spend more than US$1 billion on podcasting companies and shows over the past few years, Amazon has been increasing its investment in the emerging audio medium. On the show, the three actors interview fellow comedians and celebrities. ![]() Lists of the top podcasts are typically dominated by ones that are at least four or five years old. “SmartLess” has amassed an audience of millions since its debut last July, and is one of the few new podcasts to rank among the most popular shows in the U.S. see the programs as a way of attracting customers to their other services and products. While the advertising revenue generated by the shows doesn’t yet justify the prices being paid to some of the medium’s new stars, distributors such as Amazon, Spotify and Apple Inc. Podcast listening has exploded in recent years, as shows have become more compelling and consumers get more comfortable listening to the programs in their cars and homes. That would put it slightly ahead of the roughly US$20 million a year that rival Spotify Technology SA paid for “Call Her Daddy,” which stars advice guru and comedian Alexandra Cooper. The deal also includes the right to team up on future podcasts that the “SmartLess” makers produce.Īmazon didn’t disclose the terms of the deal, which lasts three years, but the total value is between US$60 million and US$80 million, according to a person familiar with the matter. Wondery, the podcasting studio Amazon acquired last year, will handle distribution, marketing and advertising sales for the show. 1, new episodes of the show will appear on Amazon Music and Wondery+ one week before they are released on other outlets, the companies said Tuesday. is buying exclusive rights to “SmartLess,” the podcast hosted by actors Will Arnett, Jason Bateman and Sean Hayes, hoping the celebrity-interview program can draw more listeners to its subscription-based music service.
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